UncharTED is a band competition sponsored by Tooheys Extra Dry that offers the opportunity to play Splendour in the Grass along with a $25,000 development package. The next round offers a spot on the Big Day Out bill.
The bands that made it to the final were Foxx on Fire, The Deer Republic and Hot Little Hands.
The winner was The Deer Republic, a pop-rock act from Sydney.
To finish the night, Kram performed show the young bands how this rock’n’roll thing is really done.
UncharTED has been around for 3 years now, and is part of a trend for big brands to sponsor music talent competitions.
You’ve got Virgin Mobile sponsoring Garage to V, Vitamin Water sponsoring the National Campus Band Competition, Jack Daniels sponsoring the JD Set, the discontinued Nokia Be Heard competition, Jagermeister sponsoring Jager Uprising.
Some might say it’s unfortunate the way corporations and advertisers are piggy backing on the music scene, aligning their brands with the cool, youthful and partying image.
‘Sell outs’ used to be one of the worst criticisms you could label a band with.
But in an era where no one’s making money selling music, i think it’s a positive thing there’s money being spent promoting new artists. It’s a good move putting money into young bands, not just sponsoring safe established acts.
And it’s not just the bands it supports, it’s the whole scene; sound people, lighting techs, venues, music press, designers, photographers, videographers, etc…
The only problem is, with so many different competitions, the quality of the acts diminishes.
There’s so many uninspiring, middle of the road acts out there – do we really need to give them any more attention than they deserve?