Sydney Apple Store opens to the public

Daniel Boud — Fri, 20 Jun 2008 03:18:07 +0000

There were hundreds if not thousands of people snaked in a queue around the city to enter the Sydney Apple Store this evening.

It got very squishy indeed along George Street as the doors opened, not so much from the people in the queue who were kept orderly, but by the rubberneckers looking on in bemusement at the Mac fanatics.

Apple Store opens in Sydney

Daniel Boud — Thu, 19 Jun 2008 01:04:04 +0000

This morning Apple opened the doors to the media at their first Apple Store in Sydney. The official opening is tomorrow evening at 5pm.

I’m not usually one to be excited by a shop opening, but being an unabashed mac aficionado and given the striking shop design it’s hard not to get caught up in it.

The store is fronted by 15 metre high panes of glass, the largest in the world we were told.

The store covers 3 levels and the staircase at the back of the store is translucent so you can see people wander above you.

We didn’t get Steve Jobs, but we did get Ron Johnson to welcome us and give us an overview of the store.

There were stacks of media through the doors to check it out.

The store is on the ground floor of a new city skyscraper on the corner of George and King streets. Just opposite another Sydney shopping institution, Darrell Lea chocolates.

For the first time in Australia we now have our own Genius Bar. Hopefully this will improve the service of macs round here, which in my experience is terrible.

These Mac store openings tend to attract a devoted following and over 24 hours before the doors open a queue was already forming. This was Mike Kaufmann from ifo AppleStore who’d traveled from the US just to be at the opening.

Check out Time Out Sydney for more photos and Andrew P Street’s take on the store.

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Sydney Apple Store opens to the public

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Apple Store opens in Sydney

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